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Watch & Play

From discovery to a playable session, without the install wall

Watch & Play is GAVIGO's first visible product surface. A user discovers interactive content in a mobile-first feed, taps, and enters a playable session — while GAVIGO measures activation behavior, readiness, failure, and first interaction.

Watch & Play

Watch & Play is the first visible product surface

A user discovers interactive content inside a mobile-first surface, taps, and enters a playable session without leaving the discovery flow for an app-store redirect or install wall.

  1. 1A user discovers interactive content.
  2. 2A tap triggers a playable session.
  3. 3GAVIGO measures activation behavior, readiness, failure, and early interaction.
  4. 4The user can return to the feed or continue to a partner-defined next action.
Open Live Watch & Play

From discovery to first interaction

  1. 01

    Discover

    In a feed, video, ad, or link

  2. 02

    Tap

    Intent, captured

  3. 03

    Activate

    Prepared, not cold-started

  4. 04

    Play

    Playable session, in place

  5. 05

    Measure

    Readiness, failure, first interaction

  6. 06

    Return

    Back to feed, or a next action